Free ticket registration live for tech-packed Midlands Machinery Show

Ticket registration offering free access to the Midlands Machinery Show is now open with hundreds of exhibitors gearing up for the tenth anniversary event.

A showcase of the latest technological advances available to farmers has emerged as a key theme for the event with this year’s machinery launches lining up alongside major updates to other products.

As many farmers look to upgrade their farm management systems to something more user friendly, the team at Hutchinsons is looking forward to showcasing its Omnia Digital platform.

Updates over the past few years facilitate the latest precision farming techniques as well as simplifying compliance with new environmental schemes such as the Sustainable Farming Incentive.

Hutchinsons’ Digital Farming Specialist, Ed Strawson, said: “Omnia began as a precision mapping system and today offers a range of user-friendly business modules such as cost of production, rotational planning, and yield and carbon mapping tools.

“We’ve shifted from simply keeping electronic records for, let’s say, a farm assurance audit to being able to send a variable rate drilling plan to a tractor for an operator to complete.

“We’re looking forward to demonstrating the platform as well as the many other services we can offer.”