Hutchinsons to unveil new PowerZone functionality in Omnia at LAMMA 2026
Hutchinsons will unveil a new level of functionality within its Omnia Digital Farming platform at LAMMA 2026 with the launch of PowerZone ...
Hutchinsons will unveil a new level of functionality within its Omnia Digital Farming platform at LAMMA 2026 with the launch of PowerZone — a powerful new field performance mapping and zoning tool.
The introduction of PowerZone reflects Hutchinsons’ ongoing commitment to the continual development of Omnia, ensuring the platform continues to deliver innovative, practical tools that help growers and agronomists make smarter, data-driven decisions across every field.
PowerZone provides an additional way of visualising and managing in-field variation, supporting more accurate and efficient decision-making across crop management plans, and is available as part of the Omnia Business Manager service.
PowerZone is a specialist map-layer and zoning tool that identifies field zones of differing yield potential based on up to 15 years of historical satellite biomass data. It reveals which parts of a field consistently perform well — and which perform less well — providing an invaluable foundation for variable rate applications of seed, fertiliser, and crop protection products.
“The PowerZone map essentially highlights which parts of a field consistently perform well and which parts perform less well (lower potential) over the years,” explains Lewis McKerrow, head of digital agronomy with Hutchinsons.
“It’s comparable to soil zone maps in the way it identifies underlying field variation and allows users to define management zones. PowerZone uses long-term biomass data to build a picture of field performance potential and creates a single, easy-to-use map layer within Omnia.”
Powered through the xarvio® FIELD MANAGER platform from BASF Digital Farming GmbH, PowerZone has been successfully used by xarvio customers across Europe — but until now, has not been widely available to UK farmers.
“We are proud to introduce xarvio’s Powerzone feature to the UK market, enhancing sustainable agriculture through precise, field-zone-specific advice. Partnering with Hutchinson’s agronomy combines decades of local expertise with advanced digital farming technologies for tangible benefits to farmers and the environment.” says Richard Corden, Head of Solutions & Services at BASF.
Omnia is the only UK digital farming platform to offer PowerZone, and Business Manager users can opt-in to use it at no additional cost.
“This new functionality gives Omnia users even more flexibility,” says Mr McKerrow.
“It’s completely optional, but particularly useful for those taking on new blocks of land or where historical yield data isn’t available. PowerZone offers a clear, data-driven insight into field performance from the outset, helping growers make better-informed management decisions.”
The addition of PowerZone further reinforces Omnia’s position as the UK’s most advanced and innovative digital farming platform, giving growers and agronomists access to cutting-edge tools that turn data into clear, actionable insight.
See Powerzone in action at LAMMA 2026
The PowerZone functionality will be demonstrated live on the Hutchinsons stand at LAMMA 2026. Visitors will have the opportunity to explore how PowerZone integrates within Omnia, view sample maps, and speak directly with the Hutchinsons digital agronomy team about how to make the most of this free-to-access feature.
Something practical to take away
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Bring your SBI number to the stand and a member of the Omnia team will help you set up a free Omnia Access account and load your farm boundaries right there and then.
Visit us on stand 10.720 at LAMMA
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