New technologies saving time, money and lives to be showcased at Cereals 2024 – Farmers Guide

The Cereals Event is known for being a stage for launches and debuts, and this year will be no different. Visitors to this year’s show will once again be treated...

From virtual reality to cutting-edge crop nutrition, Cereals 2024 is set to be a hub for the latest and greatest in farm innovation.

Event director Alli McEntyre said: “Never before has technology played such a huge role in profitable farming – growers are under constant pressure to make more from less and new innovation certainly helps enable that.

“While technology has always been a big part of the Cereals offering, the launches this year are going to make the 2024 event a particularly exciting one.”

Ahead of the event, here is a look at just some of the technology at this year’s Cereals.

Management software

Building on the success of the initial Omnia system, Hutchinsons is launching a major upgrade to the software at this year’s Cereals, with the firm calling it the next generation in farm management software.

Among the new features, which include a new spray plan module and enhanced data security, is the capability to enable completely paperless record keeping and work management.

Hutchinsons’ Oliver Wood said that this upgrade “sets a new standard for farm management technology in the UK”.

He added: “Since its launch as a precision mapping system eight years ago, the platform has evolved into a broader digital farming system offering a range of valuable and user-friendly business modules like cost of production, yield mapping, rotation planning and carbon mapping tools.

“With its user-friendly interface and unparalleled functionality, the EasyPlan upgrade takes this one step further and underlines Hutchinsons’ focus on innovation and excellence and unwavering commitment and vision for Omnia.

“It’s a British system for British farmers and one not currently offered by any other precision software provider – it will be launched to growers at this year’s Cereals Event.”

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